Gen Z: the youngest generation prefers traditional burial

More and more young people are choosing traditional burial over cremation, signaling a new direction for future funeral trends.

The Gen Z generation shows an unexpected shift in funeral preferences: compared to Millennials and Gen X, many young people are returning to traditional burial instead of cremation. A survey by the NFDA - National Funeral Directors Association reveals that 37% of respondents in this age group consider burial their ideal choice, driven by the desire for a physical place of remembrance, the complexity of managing urns at home, and a stronger sensitivity toward ritual and community.

A new trend shaping the future of the funeral sector

This shift opens new challenges and opportunities for the funeral industry, which is now called to offer sustainable solutions and personalized services tailored to the expectations of the new generations.